STOP BELIEVING THESE INSTAGRAM ALGORITHM MYTHS: 6 myths & truths about the Instagram algorithm 2020

STOP BELIEVING THESE INSTAGRAM ALGORITHM MYTHS: 6 myths & truths about the Instagram algorithm 2020


– Have you ever wondered
whether the Instagram algorithm favors video over photo, whether it prefers business or verified accounts
over personal accounts. You’re gonna want watch this video. (upbeat music) Hi guys and welcome back to
a Brand New YouTube video. Thank you for joining me for another Instagram marketing video. Today we are talking all about the myths that you have to stop believing about the Instagram algorithm. There are lots out there, there are lots that people believe and people spread and today
we’re gonna dispel some of those myths and rumors and talk about the actual realities of the Instagram algorithm. Now this video came about because recently Instagram came out with a few of their own Myth-Busting
Instagram stories, dispelling some of the mess that they see frequently
around the Instagram algorithm. And I’m gonna be include
some of them in this video, but I’m also gonna include a few others that I get asked about a lot that I see asked a lot on Instagram and other forums as well, like in Facebook groups, et cetera. So it’s gonna be one Big
Myth-Busting session here all about the Instagram algorithm. So without further ado, let’s jump into the first myth that you have to stop believing about the Instagram algorithm. So the first myth we are discussing is that the Instagram
algorithm favors video content over photo content. Now of course we don’t necessarily know that what Instagram says
is actually the truth, but Instagram have come
out themselves recently and said that they don’t
favor one over the other. What Instagram has said is
that it very much depends on the individual user’s
engagement habits. If you regularly engage
with video content, you are more likely to see video content. If you prefer good old
fashioned static imagery, then that is the kind of content you are gonna see on Instagram. So again, it comes back
to what the user prefers and the content that
they like to engage with on a consistent basis. That is the type of content they’re going to continually get served. So if that is the type
of content you like then, that is the type of content
you are gonna see more of. So the next myth about
the Instagram algorithm that we have to stop believing is that you need to spend
lots of money on ads to actually get any sales
or to reach more people. This isn’t something that
Instagram has come out and said recently as far as I’m aware, but this is something that
lots of people have said and lots of people think and
well it certainly isn’t true. You don’t have to spend
money on ads to make sales. Just like if you were to open
a Brick and Mortar store, you wouldn’t open that and
do absolutely no marketing and no engaging with
the people in the area, the other local businesses
you wouldn’t set up and you shouldn’t set up an
Instagram account brand new, and then just expect people to come and find you and to buy from you. Now more than ever before, you have to be proactive on Instagram. Instagram is only growing
in popularity by the day. More people are joining every single hour so that that it’s becoming
a really saturated place. And so to stand out on Instagram, you have to be proactive. You have to make sure that your Instagram account is optimized. It has great content and a really engaging and compelling biography so that it speaks directly
to your target audience and it encourages them to
hit follow with, you know, no two thoughts about it. And then you have to be going out and finding your target audience. You have to be using
hashtags to find them. I will link to a post up above my head so that you can check out the video after this one about how to use hashtags to go and find your target audience and then you have to
be engaging with them. You have to be leaving them comments, you have to be engaging with their stories and you have to be sending them DM. If you don’t do that,
then you stand no chance of people coming back finding you and wanting to buy from you. If you do the things I just said and you go out and engage with people, there is no reason why
people won’t come back and eventually buy from
you if you build that know, like and trust factor with them. So no, you don’t need to
spend any money on ads, but you do need to spend an investment of your time going and finding and engaging with your target audience. So excuse the scene change. But I had to have a break and make some tea and cover malty before I continue talking about
Instagram algorithm myths. So the next Instagram algorithm myth that you have to stop believing is that Instagram favors
business or verified accounts. More specifically, the
algorithm favors business or verified accounts. Well, Instagram came out recently and said that this simply isn’t true. And in totally, I know
that this is probably true because I myself have followed a few big Instagram accounts
for the last few years and I know for a fact that
their personal accounts, because they’ve come out and said that and they
have hundreds of thousands if not millions of followers. It really does come down to how good your brand awareness is, how good you are at building
that brand awareness and how good you are at
engaging with your audience. That’s what makes the
difference between an account that grows rather than whether
you are a business account or a verified account. Because on the flip side I’ve
also seen verified accounts that have really tiny followings but because they’re a
well known individual or brand outside of Instagram and outside of social media, maybe they’re a comedian, they are a well known person and so they’re verified
so don’t get hung up on whether your business account, whether you aren’t a verified account, it doesn’t make a difference
according to Instagram. What does make a difference
is that on a business account you do have access to
insights and analytics that you don’t have when
you are a personal account. If you want to learn more
about the important analytics to keep an eye on when you are a business account check out video. I am linking to you
above my head right now after this video. But that’s the only difference that I would say between a personal and a business account is that for free, you do get access to some good, pretty good stats and insights
on the business account, which you don’t get if
you’re a personal account. And if you are operating
your Instagram account as a business owner or an entrepreneur, those insights are really, really helpful to make sure that your strategy is working to make sure
that you are learning and optimizing and doing everything that you should be to grow and continue to optimize your strategy. So that’s the only difference. But I wouldn’t get hung
up on the type of account you have based on whether
the Instagram algorithm is gonna favor you or
not because Instagram has said that it doesn’t
matter either way. So the next Instagram algorithm myth you have to stop believing is that you need to post every single day. If you want to stand a chance
of growing on Instagram now, that simply isn’t true. You don’t have to post every single day to grow on Instagram, but you do need to be consistent
with your posting schedule. So if you decide that you can only manage posting three
times a week, great. Just make sure you stick to that schedule so that your audience knows when to expect to see and hear from you. And to be honest with you, above and beyond posting consistently, you need to make sure that
you are engaging consistently. So don’t get hung up on posting every day, but do get hung up and do
prioritize engaging every day, even if it is just 15 minutes
a day of setting a timer. Go on Instagram and engaging
with your target audience. This is what the Instagram algorithm is going to favor over
posting every single day. It’s that consistent engagement and that consistent relationship building that the Instagram algorithm loves. And, again I’m linking to my recent Instagram algorithm video above my head so that you can learn more about what the Instagram algorithm really loves and relationships and engagement
is really the key thing. So don’t get hung up on posting every day, but do get hung up on engaging every day. The next Instagram algorithm myth and the penultimate one before we wrap up this video is that the Instagram algorithm has major updates, a
couple of major updates every single year and we’re all gripping at the edges of our seat
waiting for another update like the chronological feed
update or change or removal, which happened I think three years ago now and a lot of us are
still clinging onto it, but Instagram came out recently in that creators post on Instagram and said that they don’t do huge updates, you know, consistently once
or twice a year at least. It’s not scheduled like that because the Instagram algorithm is
built on machine learning, which means that the Instagram algorithm is always updating and improving based on the new data that it is getting from the new people joining Instagram from being new content that’s being uploaded every single minute. So those changes are
happening all the time behind the scenes and the big updates that happen like the
chronological feed change, they will probably happen. The more changes will happen in the future to make sure that Instagram
is a really great place to spend time on and so
that Instagram makes sure that you are spending as much time as you could be on that because, at the end of the day they want people to stick
around on the platform. Obviously that’s their goal, but we don’t have to worry about any huge changes
happening anytime soon because those little tweaks
are happening all the time in the background and the
final Instagram algorithm myth that we have to start believing and it’s a question that I
get all the time question or concern is that we
will be shadow banned by the Instagram algorithm if we use too many of the same hashtags. If we use the same set of
hashtags over and over again. If we go in and edit a caption at once, a post is published and live. There’s loads of reasons that people think that they will or have been shadow banned in the past and Instagram has come out again and again to say that they don’t shadow ban. That isn’t something that they do. So a quick reminder of
what shadow banning is, it is the term for when a
social media platform hides your content from reaching other people without you realizing and people think that they’ve been shadow banned when a piece of their content doesn’t get as much
engagement as it should or as it usually does and people put that down
to being shadow banned. Now we’ve all been there. I myself have had
fluctuations and engagement. I’ve uploaded content before that I thought was gonna
do really well and didn’t. I’ve uploaded content that you know in theory should get X amount of likes and comments and got half that. I put it down to the fact that there were just fluctuations in the Instagram algorithm that happens. It’s happened in the four or five years I’ve been using Instagram. There are periods of
time where this happens, where engagement fluctuates, where I at the same time get frustrated with the Instagram algorithm and I think that is just natural with any social media platform that there are ups and
downs and engagement that might be down to the time of year. It might be down to
the Instagram algorithm having those changes behind the scenes that we’re not aware of. It might be the fact that Instagram is clearing out a load of bots
and fake Instagram accounts that work pretending to like content or seemingly liking content,
engaging with content. And actually it was bots. So there’s loads of things happening in the background but
we’re not always aware of. And you know, I don’t know for sure that Instagram doesn’t shadow ban, but they have said time and
again that they don’t do that. And so I think the best way to deal with this is just to roll with
the punches to accept that there will be
fluctuations in engagement and just to keep posting
and keep engaging anyway and not get too dispirited with highs and lows and engagement
because it’s natural and all we can do is just keep showing up and engaging with our audience and you know, we will get through it, we’ll come to the other side and then engagement will
pick up, pick back up again. But don’t worry about
using the same hashtags. Don’t worry about editing a caption after your post has gone live. I’ve never seen any effect for me doing that and I’ve done that loads of times. I would say in terms of hashtags, best practice is to mix
up your hashtags purely because if you keep using
the same set of hashtags on all your content, you’re
never learning and testing to see whether those hashtags are performing well for you or not. And the only way to really
know that is by mixing up the types of hashtags you’re using to see whether one set is helping you reach more people than another. So that’s just best practice, but I don’t think it’s any reason to fret about using the same hashtags. So that is all for today’s video. Guys, I really hope you enjoyed
this Instagram algorithm at Myth-Busting Session with me. I’m Macabre Malty and I
hope you enjoyed this video. If you want to see more
Instagram marketing videos, I upload a brand new
video every single Friday, so I’d love for you to hit the subscribe and bell button to join me next
week for a brand new video. If you want to get your
hands on more free resources, there’s a bunch of links in
the description box below, including a link to my free
four day email challenge, which is great for you if
you’re new to Instagram or if you’ve been on the
platform for the last few years and you’re just feeling a bit stagnant and like you want to get a kick up the butt with your Instagram strategy. I will see you next week
for bunny video guys. Thanks for watching, bye. (upbeat music).

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