How to Make Sure Algorithm Changes Don’t Destroy Your Business

How to Make Sure Algorithm Changes Don’t Destroy Your Business


– We’ve all lost traffic from Google organic algorithm update or a social media algorithm update. In other words, these algorithms, whether it’s Google,
whether it’s Facebook, they can all destroy your business. How do you make sure
you can still survive? Because look, when these
algorithm updates happen, some business go down, but
other businesses go up. In other words, your losses are typically someone else’s gains. Hey, everyone, I’m Neil Patel. And today, I want to discuss how
to make sure algorithm change doesn’t destroy your business. Five sure-fire tactics. (gentle electronic music) Before we get started, make sure you subscribe to this channel. That way, when I release
a new video like this, you’ll get notified, and
if you’re on YouTube, click the alert notification. So tactic number one, build up, one platform at a time. You don’t want to put all
your eggs in one basket. Sure, focus is important, and the reason I say one at a time is you don’t have the time to do five or 10 platforms, all at once. You want to look, where
is your ideal audience on? Where’s your ideal consumer on? Your ideal persona, right? Think about your ideal customer. Wherever they’re on,
start with that channel. Then, start with the second
place that they’re on, then the third place, and
then, you go from there. In the long run, of course, you want to take an omnichannel approach. It’s the only way to make sure algorithm doesn’t derail your business. Yes, at first, even though
you only can do one at a time, but if you don’t expand to all of them, if that one goes down, you can be screwed. That’s why I’m a big believer
in omnichannel approach. You also want to learn
how to gain traction in one channel at a time, and see if you can
mimic that same approach in the other platforms. Typically, what works
for one social network, works for another. What works for one search
engine, works for another. So you want to replicate what’s working and avoid doing the things
that aren’t working. That’ll save you a lot of time. The second tactic is when a tactic sounds too good to be
true, it probably is. You know when people
tell you automated bots to follow and unfollow people, block out ways to build links, automated content generation,
automatic traffic generation, whatever the heck that means. Any time it’s too easy,
it’s probably over-used, it’s going to get you penalized, it’s going to screw your
business, in the long run. In the short run, other people may use it, they may get traction, but these algorithms don’t
forgive and forget really easily. So don’t take a shortcut. These shortcuts will
hurt you in the long run. And that can really derail your business, because it’s so much harder to recover than it is to do things
right the first time. Tactic number three, you
don’t work for the algorithm. You want to help humans. It’s not about pleasing Facebook. It’s not about pleasing Twitter. It’s about pleasing humans. Facebook wants to do what’s
best for humans, in ideal world. So does Google, so does
Twitter, so does Instagram. That’s why you have focus your
marketing on humans, right? So, for example, what
makes your audience tick? What content formats do they like? What topics do they love? What are their hardest challenges? What are their goals that
they’re trying to accomplish? If you can help them with
this stuff, you’ll do better. If you can’t, you won’t. This will also protect you
from algorithms in the long run because you’re always
trying to provide value. Algorithms want to do
what’s best for people. Providing value usually
means that’s best for people. You’ll also want to make sure that you’re engaging with people. Are you engaging through comments? Are they even engaging with your content that you’re creating? The more engagement you create, the more protection you have. Engagement usually means people
like what you have to say, unless you’re doing something
that’s super-controversial, and I don’t recommend that. Instead, do what people
love, go above and beyond. Controversial stuff creates
these polarizing viewpoints. I try not to use that
too often in marketing. The fourth tactic, always use new features that come out. Whether it’s FAQ snippets
on Google, right? Ideally, that would be
right when it comes out. Or Google My Business has a
new feature, you use that. Or Facebook has videos now
where they’re going live, or Instagram has Stories. Whatever it may be, use
the latest and greatest, because typically, when they
release these new features, they promote them so
hard in their algorithms they give you extra love
if you leverage them. When Instagram first
came out with Stories, I was crushing it with them. When Facebook first came
out with live videos, I was crushing with them. It doesn’t always last,
but leverage what you can. Facebook said, at F8, they’re pushing more stuff
in private feeds, right? F8’s their conference. So if you’re not leveraging
things like Facebook Groups, you’re not going to get as
much engagement as you should. So leverage them. Listening to things like earnings calls from all these big
digital marketing channels like the Googles and the
Facebooks of the world. It helps you, and tells you
what they’re focusing on next. The fifth tactic is to
keep testing new formats. Never rely on what works now. It won’t always work in the future. Algorithms always change, people always change, competitors change. You need to do your research. Look at the unicorns out there. Look at the content
pieces that other players in your niche are doing that are out performing
your content pieces. Use tools like Ubersuggest to see what works in your
space, and what doesn’t. See what made it work,
what format is it in? What message type is it? What captions are they using? What gaming strategy? Are they asking for comments? Are they asking to tag friends? Are they giving away stuff? Are they doing contests? Replicate what’s working,
avoid the stuff that’s not. And just because everyone’s
doing one type of thing, yes, that usually mean it works now, but eventually it’ll get
saturated and won’t work as well. So don’t just ride or jump the band wagon and follow everyone else,
look for unique strategies that other people aren’t leveraging yet. And typically, these earnings calls
that I discussed earlier, or where they’re going with
their roadmap or features, that’ll all help you get that edge. And when you keep looking for that, that’ll help you, even
as algorithms change. Thank you for watching. If you need help with algorithms,
check out my ad agency, Neil Patel Digital. If you enjoyed the
video, like it, share it, tell other people about it. Thank you for watching.

19 thoughts to “How to Make Sure Algorithm Changes Don’t Destroy Your Business”

  1. This is one thing a lot of content creators struggle with, the YT algorithm! Great one Neil! Very valuable! 🙂

  2. So true! Too many people make content for the algorithm and vanity metrics instead of making content for people. Also, having a brand helps. Neil, because you have a strong personal brand, people will follow you regardless of algorithm or platform changes. 🙂

  3. thanks Neil, we should always fucus on humans not algorithm..also knowledge of the same is needed to optimize overall efforts but focus shouldn't deviate from solving their problem

  4. Thanks for tips! A question with faq snippets, i follow ur “ tutorial “ and i put faq rich snippet on my site with the same wordpress plugin that u use, with “ render html “ and “ h2 on question “ but i do not find them on google when i search some of my article that are ranked, i’m doing something wrong? Waves from italy!

  5. Hello, I'm fine Fagner Castro I live in Brazil

    congratulations for the videos. I'm new to digital markting I'm looking for a good course because here in Brazil are all cut the contents you have or indicates a course of seo, and also some tool to create content because I love seo more create content is not my beach .Thank you and I'm waiting for you

  6. Simple Formula. Don't Cheat and follow Googles Rules And Keep Up On New Updates They share. Effective SEO is a result of good intent providing real value to people.
    Real Unpaid Resource Links Can Result From This day 1 and I Can Show You How.

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